Prerequisite: AEA 101
Content
The agricultural marketing concept. Marketing functions, principles, problems and possible improvements. Types and characteristics of marketing agents. How can one become a marketing agent? Agricultural marketing management: planning, implementation and controlling the marketing efforts. Evaluating marketing structure and efficiency. Market information system. Researching and selecting marketing opportunities. Developing market strategies. The role of the marketing/extension officer. Case studies in agricultural marketing. Co-operative organisations: Reasons for formation of co-operatives. Conditions favouring successful establishment of co-operatives. Different types of co-operatives: Producer, marketing, credit and multipurpose co-operatives. Framework of co-operatives in Tanzania. Co-operatives, merchants and the government. History of agricultural marketing boards. Classification and functions of marketing board: exports, food-marketing board. Failures of marketing board. Justification for the persistence of marketing board. Link between co-operatives and commodity development.